MarketingAlchemy.net

An Alchemical Laboratory, from The

Story of Alchemy and the Beginnings of

Chemistry

Your current financial situation is a direct reflection of your inner relationship with Money. If you don't like your finances, something needs to change in your relationship. This is where Alchemy comes in. Alchemy is the art of transformation. With roots in ancient Egypt and classical Greece, Alchemy comes from a time when there was no distinction between science and magic. The mysteries of matter and consciousness were inextricably linked (as they are again, in today's quantum physics). These ancient studies gave birth to modern medicine, psychology, chemistry, and even Sir Isaac
Newton's work on gravity. The ultimate pursuit of Alchemy was the "Philosophers' Stone," a substance believed to turn
worthless metals into gold. While Alchemists through the ages slaved in the laboratory, their metalwork concealed a spiritual
process, a Philosophers' Stone which had to be kept hidden from the Church: this was the process of inner transformation. Two principles are involved here: 1) turning lead into gold was an outer demonstration of inner transformation, and 2) the seed of the solution (the gold) was hidden in the problem (the lead). I invite you to use this chapter to discover your own
Philosophers' Stone--your key to wealth and inner transformation--hidden in your relationship with Money.

Before we proceed, let's review some guidelines I adapted from Alchemist tradition:

Rule #1: As it is above, so it is below. What shows up in your head is going to show up in your life. This chapter will be using fundamental Relationship Coaching skills to help you transform your relationship with money from a dead seed into a flowering garden. A seed comes to life as a living, thriving, fruit-flowering plant...in the right environment. So, too, your own prosperity. Your potential for financial abundance is there, waiting for the necessary environment within you. Your relationship with money is like the soil that feeds or starves your economic growth. As long as you have hidden beliefs that cause you to unconsciously repel money, perhaps "protect" yourself from wealth, your garden will not grow.

Rule #2: There is no scarcity. A wealthy client once explained to me how he had overcome poverty. "The amount of money out there in play every day is limitless, beyond our comprehension. Money is everywhere," he explained. And it's
available in proportion to "how big your funnel is to take it in." He had learned to tap into the Source. This relationship
supported him.

Rule #3: Consciousness gives you choice. I assert even a small change in your relationship consciousness can have a huge impact on your material life. You get what you choose, but first you need to know what you're choosing. How do I know
this? I experienced this transformation myself. My story: For years I was struggling as a life coach. I had trouble attracting
clients who would pay the fee I wanted. I found myself avoiding discussions of money as long as I could. The whole subject
embarrassed me, and my discomfort translated into making clients uncomfortable too. I was "doing" all the right marketing
things--networking, newsletters, sample sessions--and getting nowhere. I was not making a "grown-up" living. What was in my way, I wondered? My coach and I took a look at my relationship with Money. What were my stories about Money? What is this entity I'm in relationship with? What's going on with this relationship? Two discoveries popped out: money didn't feel safe or reliable, and money caused separation. (My family would swing between being rich and poor over and over again, and money was a "reason" for family members not to talk to each other for decades.) If my experience of money were given personhood, he'd look like an unkempt, unappealing, Hell's Angel biker type I didn't want to be around...someone untrustworthy who liked to cause fights. No wonder I wasn't bringing Money into my life! This was not the relationship with Money I wanted to have. (And it wasn't the relationship I wanted to model for my clients either.) So I created a new paradigm. I fired the Biker persona and put a romantic, clean-cut, soft-spoken suitor in his place. I chose a new Money "person" to relate to. This Money was like a sweet boyfriend who wooed me with gifts. He even wore a tux!
Whenever I received a check, signed a new client, came across some unexpected income, I would graciously thank Money for the lovely gift. And this version of Money was valued and invited into my life. From then on my business and income kept growing. Within six months I had accrued such a waiting list of clients that I had to add group coaching to my services. I didn't have to look for my new clients; they were finding me. And all I had changed was my inner dialogue with money. Now it's your turn: If you want to improve your financial situation, you must first uncover the beliefs that shaped your relationship with Money.

Get out some paper and respond to these questions. (Writing creates clarity and speeds your change.) What did you hear about money when you were growing up? What beliefs get between you and prosperity? What have you heard about women with money? Next, look at how Money has shown up in your life and in the lives of those around you. Give Money personhood in relationship to you. If Money were a person, what would your version of this Money "person" be like? Who is Money? How do you feel about Money? Do you trust Money? Does Money trust you? How does Money operate in
your life? How does Money feel about you? Is Money someone you'd want to have a relationship with if you didn't "have to?" Now, take a step back and imagine looking at this relationship between yourself and Money-as-a-person from the outside. What shift needs to happen in this relationship? Now, as yourself, negotiate with Money: Does Money have a request for you? Do you have a request for Money? What's going to be different? How do you want to be different in this relationship? What is the next step to making this change real? Money is like any other relationship; it comes where it's invited and appreciated. It rarely comes when it is chased. It can be your partner if you listen to it. The more you care for this relationship, the more money you will attract. HERE ARE FIVE THINGS YOU CAN DO TO BE A
BETTER MONEY MAGNET

1) Appreciate money. Appreciate even the smallest denomination. Think of how good you feel when you are valued for even a small gesture. It's the same with money. Every time you practice receiving and appreciating, you train the universe to send you more.

2) Strengthen your boundaries. Have the courage to say "yes" to what you want and "no" to what you don't want. Clear the clutter and energy drains in your life. Strong boundaries build your self esteem and free you to focus on what is important to you. This is very attractive to money.

3) Make a wish list. List one hundred things you would buy if money were no object. The items on your list put what you want on your radar. Through a mental process called reticular activation, your mind will start to discover opportunities to
manifest the items on your list.

4) Manage your money. The better you manage what you have, the better able you will be to manage more. Get in the habit of diverting a percentage of your income into a wealth-building account, even if you are paying down debt. And set aside something for your favorite charities--nothing builds a sense of abundance like the ability to give to others.

And finally,

5) Surround yourself with successful people. You take on traits of the people you spend the most time with. If you want to be financially free, spend your time with financially successful people who share your values. Identify rich people you admire. Pick up their mindsets and practices for enlightened wealth building.

Good to Great!

Kenny Anderson

This week as I traveled from our offices in Wilmington, Delaware to my home in Aurora, CO, I had a chance to pick up the #1 Bestseller, a great business book that has sold over 2 million copies entitled, "Good to Great" by Jim Collins. The book is about how to turn a good company or business into one that produces sustained great results.

Your home based business and even your life might be doing pretty good, but are you just satisfied with just being good, or do you have the desire to move your home business and life into the rarified air of greatness?

If I was still a Corporate Weenie, I would have made this book mandatory reading for my management team.

I am certain that in Corporate America this book has been a topic of furious debate along mahogany row, as the leadership tries to determine whether the books rather controversial viewpoints should be applied to a company that from most indicators is doing very well both from a leadership and financial standpoint. The book would describe this company as simply a good company, not necessarily a great one.

How about your business? You might not even think you have a "good" business. Well, in that case, you might be able to pass the good stage and go directly to greatness as you apply the principles in Jim Collins' book.

The book suggests that there are common denominators that are associated with his definition of "great" companies. In the absence of these common denominators, a company might be really good in all measurable aspects, but never ascend to the books definition of greatness.

The author and his outstanding research team conducted exhaustive, academically sound research in establishing its criteria for greatness. A very strict criterion that resulted in a somewhat surprising and selective group of companies that met the incredibly strict criteria. You would be very surprised I think by the companies that made the list, and those who did not.

As I continue to read this impressive novel I thought about the home based business marketplace and my own personal entrepreneurial efforts with Tiger Trade, LLC. I thought of some of the ideas the book promoted and how I could apply them to my business endeavors and transition from just being a good home based business, to a great one.

Here is a list of the ideas and concepts gleaned from the book that I have decided to pursue to take my businesses to the next level...a level of greatness.

· Be a Level 5 Leader- The companies that went from good to great did not have the personally dynamic, gregarious leadership you might expect to find. Firms that went from good to great all contained leadership who had a leadership style of personal humility and the professional will to do whatever was required to develop a great company, even if it impacted them financially. It's not about you; it's about the business. · First Who, then What- Good to great leaders did not develop great companies by creating a new dramatic vision or strategy.
What they did was to get the right people onboard and the wrong people off-loaded. They flipped the script on the mantra that "People are your most important asset." That is wrong. The right people are your most important asset. Surround yourself with the right people. · Confront the Brutal Facts (Yet never lose faith)- Every good to great company embraced what is called the Stockdale Paradox. This paradox was derived from the former
prisoner of war Admiral Stockdale. The idea suggests that you must maintain unwavering faith that you can prevail in the end, regardless of the difficulties, AND at the same time have the discipline to confront the most brutal facts of your current reality, whatever they might be. Do this in your life and your business in order to be great.

· Use the Hedgehog Concept- Refuse to just be competent. Transcend the curse of just being competent, even if it is your core business area. Find out what you can possibly be the best at, and then over time pursue that, even at the expense of curtailing something you might have done for years, but can never be the best at. Only what you can be the best at can be the core of a great business.

· A Culture of Discipline- In my business we will just not be disciplined, but our business will have a culture of discipline. When you combine a culture of discipline, with an ethic of entrepreneurship, you
get the magical alchemy of great performance.

· Technology Accelerators- Do not rely on technology to ignite a transformation in the business, but use carefully selected technologies with the understanding that it will not be the primary cause of the businesses greatness or decline.

·    The Flywheel and the Doom Loop- There is no single defining action or grand event that transforms a company from good to great. There must be a combination of numerous activities over time. The process is like pushing a flywheel in one direction, turn upon turn, building momentum, until a point of breakthrough and
beyond.

These are some incredible ideas on how to transition your good home based business into a great home based business. A business that will be sustained for many years to come. A great home based business that will continue to be an asset for you and your children, and even your children's children. The Bible says that a "good man" leaves a heritage for his children's children. That is long term success and opportunities that greatness
rewards.
                                                                                                                                                                                      Get Jim Collins book. Read it over and over until the principles in the book become believable to you. Understand it, then confidently implement the principles in the book not only inyour business, but also in your life.

Warm regards,

Kenny Anderson

Mr. Kenny Anderson is the Principal at Tiger Trade, LLC a subsidiary of Goeins-Williams Associates, Inc. of Wilmington, DE and Aurora, CO. A graduate of the United States Naval Academy at Annapolis, MD, Kenny is a "Netpreneur" currently marketing and managing a number of successful home based affiliate programs.
Get FREE Internet Secrets Revealed in 325 Page EBook at: http://www.TigerTradeLLC.com/dotcomology.html

About the author:
Kenny Anderson is the Principal of Tiger Trade, LLC. An Annapolis graduate, Kenny is a much sought after motivational speaker, entrepreneur and small business consultant. View his best picks for home based affiliate businesses at:
http://www.TigerTradeLLC.com

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